Apple allows alternative iOS app stores and external payments in Brazil under CADE agreement
The Facts
- Apple announced changes in Brazil that let developers distribute iOS apps through alternative app marketplaces instead of only through the App Store.
- The new rules in Brazil also allow developers to process payments for digital goods and services outside Apple’s in-app purchase system.
- Apple said the changes are part of an agreement with Brazil’s competition regulator, CADE, resolving a dispute over App Store rules that had been underway for several years.
- The changes affect developers distributing apps to iPhone users in Brazil and give Brazilian users access to app marketplaces and payment options beyond Apple’s own store and payment system.
- Apple says alternative app marketplaces in Brazil must be authorized by the company and meet ongoing requirements.
- Apps distributed outside the App Store in Brazil will still be subject to Apple security review or notarization checks rather than being installable without company oversight.
- The Brazil changes continue a broader pattern in which Apple has revised iOS app distribution and payment rules in other markets, including the European Union and Japan.
- While Apple is opening iOS distribution and payments in Brazil, the company says the new framework includes protections intended to address fraud, malware, privacy, and security risks.
How left and right are reading this
- Both agree
- Opening iOS in Brazil did not mean abandoning platform safeguards: developers and users gain alternatives to Apple’s store and payment system, while Apple still retains authorization and security checks that neither framing treats as optional.
- They split on
- Less a disagreement than a question of emphasis: the role of competition regulation in forcing a dominant platform to loosen control, versus the value of a more competitive market design that still preserves company oversight.
Analytical frames for this storyTap to explore
Context
Why is Apple making this change in Brazil?
Apple said the update reflects an agreement with Brazil’s competition regulator, CADE, to resolve a long-running case over the company’s App Store rules in the country uol.com.br,Firstpost,NewsX.
What changes for developers and iPhone users in Brazil?
Developers in Brazil can distribute iOS apps through alternative marketplaces and use payment systems outside Apple’s in-app purchase system. For users, that means iPhone apps can now be obtained and paid for through options beyond Apple’s App Store and payment tools TechCrunch,TechTudo,Canaltech.
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Wire services (6)
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