Italy opens investigations into Sephora and Benefit Cosmetics over marketing practices
The Facts
- Italy’s competition authority AGCM has opened two investigations involving Sephora and Benefit Cosmetics.
- The probes concern possible unfair or deceptive commercial practices related to marketing adult cosmetics to children and adolescents.
- AGCM said it is examining whether warnings and precautions for cosmetics not intended for, or not tested on, minors were omitted or misleading in stores and online.
- The regulator said it is concerned that very young micro-influencers on social media may have been used to encourage premature use of adult cosmetics and compulsive purchasing.
- Reports say the products at issue include face masks, serums and anti-aging creams.
- Several reports link the investigations to concerns about 'cosmeticorexia,' described as an obsession with skincare among minors.
- Reuters reported that LVMH, Sephora and Benefit Cosmetics did not immediately respond to a request for comment.
Context
What exactly is AGCM investigating?
AGCM says it is looking into whether Sephora and Benefit Cosmetics used unfair commercial practices by marketing adult cosmetics to children and adolescents, including possible omissions or misleading presentation of warnings and precautions for products not intended for minors Reuters Morningstar.
What marketing behavior is the regulator concerned about?
The authority said it is concerned that very young micro-influencers on social media may have been used to encourage premature use of adult cosmetics and compulsive buying of products such as face masks, serums and anti-aging creams RP Online Reuters Publico.
Which companies are involved?
The investigations involve Sephora and Benefit Cosmetics, both part of LVMH, and some reports also name Sephora Italia and LVMH Profumi e Cosmetici Italia in connection with the probes Reuters WWD Boursier.com.
The receipts — all 47 sources
Wire services (6)
ReutersGlobal Banking & Finance ReviewItalian Regulator Investigates LVMH, Sephora for Unfair Prac...
Independent coverage (41)
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La Libre.bePromotion de cosmétiques auprès des adolescents: l'Italie en...
FranceinfoLe géant LVMH visé par une enquête sur la promotion de cosmé...
FanpageBambine spinte a comprare prodotti antirughe dalle influence...
La LibertéLuxe. Cosmétiques aux ados: enquête en Italie contre Sephora...
La Voix du NordDes " masques pour le visage, de sérums et de crèmes anti-âg...
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The Local ItalyItaly investigates Sephora over pushing cosmetic sales to mi...
MarketeerGrupo Louis Vuitton sob suspeita em Itália por promover cosm...
Revista SÁBADOGrupo Louis Vuitton sob suspeita em Itália por promover cosm...
WWDItaly's Competition Authority Investigates Sephora and Benef...
TV5MONDEPromotion de cosmétiques auprès des adolescents: l'Italie en...
FashionNetwork.comVerkauf von Kosmetika an Jugendliche: Italien leitet Ermittl...
Financial Times NewsItaly probes LVMH-owned cosmetic companies over 'insidious' ...
PublicoItália investiga Sephora e Benefit Cosmetics por marketing d...
Punto InformaticoCosmetici e microinfluencer: istruttorie AGCM sul marketing ...
Notícias ao MinutoItália. Grupo Louis Vuitton suspeito de promover cosméticos ...
Medias24 - Site d'informationPromotion de cosmétiques auprès des adolescents: l'Italie en...
Le TelegrammeCosmétiques inadaptés pour les ados : une enquête ouverte en...
SudOuest.frEnquête ouverte en Italie contre LVMH et Sephora pour la pro...
Money.itSalute e pelle dei minori, perché l'Antitrust indaga su Seph...
FashionNetwork.comCosmétiques vendus aux adolescents: enquête ouverte en Itali...
FashionUnitedInvestigation opened in Italy against Sephora and LVMH for s...
Les EchosSephora visé par une enquête en Italie pour avoir promu des ...
MorningstarLVMH's Sephora, Benefit Cosmetics Face Italian Probes Into M...
DevdiscourseItalian Authority Probes LVMH's Sephora and Benefit for Yout...
Bourse DirectLVMH et Sephora dans le viseur de l'antitrust italien pour p...
Today"Bambine spinte a comprare creme e sieri antirughe", Sephora...
BFMTVDes crèmes anti-âge pour enfants: l'Italie ouvre une enquête...
Agenzia giornalistica OpinioneAGCM - ANTITRUST * "AVVIATE ISTRUTTORIE NEI CONFRONTI DI SEP...
TeleborsaAntitrust avvia istruttorie nei confronti di Sephora, Benefi...
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