Italy opens investigations into Sephora and Benefit Cosmetics over marketing to minors

What exactly is AGCM investigating?

AGCM said it is examining whether Sephora and Benefit engaged in unfair commercial practices by promoting adult skincare to minors, including through social media marketing and by failing to clearly present warnings about products not intended for or tested on minors EL MUNDO,Pulse24.com ….

Which products are mentioned in the probes?

The reports specifically mention face masks, serums and anti-ageing creams as the products regulators say were promoted to children and adolescents WSJ,Guardian,Pulse24.com ….

What is “cosmeticorexia” in this context?

The term is used by regulators and reporters to describe an unhealthy obsession with skincare among minors, which authorities say may be encouraged by the marketing under review InfoMoney,Guardian,Irish Times.