Meta to allow third-party AI chatbots on WhatsApp Business API in Europe for 12 months amid EU antitrust review
The Facts
- Meta said it will allow third-party, general-purpose AI chatbots to be offered on WhatsApp in Europe via the WhatsApp Business API for the next 12 months.
- The policy change follows scrutiny from the European Commission, which signaled it was considering interim/temporary measures related to Meta’s restrictions on third-party AI chatbots using the WhatsApp Business API.
- Meta’s earlier policy had blocked or barred third-party AI chatbot providers from using the WhatsApp Business API in Europe, while Meta’s own AI assistant remained available on WhatsApp.
- Meta said it will charge third-party AI chatbot providers fees for using the WhatsApp Business API under the updated approach.
- Multiple outlets reported that the fee structure in Europe is tied to 'non-template' messages and varies by country.
- Meta indicated the 12-month allowance is intended to align with the European Commission’s regulatory process and to give the Commission time to complete its investigation/review.
Context
What exactly is Meta changing for WhatsApp in Europe?
Meta says that for the next 12 months it will support general-purpose third-party AI chatbots using the WhatsApp Business API in Europe, reversing its earlier restriction that prevented such providers from offering their services through that API. ETCIO.com Les Numériques eWEEK
Why is Meta making this change now?
Meta’s move comes amid European Commission antitrust scrutiny; the Commission had indicated it was considering interim measures after concerns that Meta’s policy blocking third-party AI chatbots from the WhatsApp Business API could harm competitors. ETCIO.com storyboard18.com Silicon UK
Will third-party AI chatbot providers have to pay to use WhatsApp’s Business API in Europe?
Yes. Meta says it will charge AI chatbot providers for access/usage, and reporting describes pricing tied to 'non-template' messages with rates that vary by country. Les Numériques NewsBytes Génération-NT
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