Meta expands AI-based age checks on Instagram and Facebook

What kinds of signals will Meta’s AI use to estimate age?

Meta says it will look across an account for contextual clues, including references to birthday celebrations, school grades or class years in posts, comments, bios and captions, and it will also analyze photos and videos for broader visual age cues News.com.au,Il Sole 24 ORE,Hill.

What happens if Meta thinks an account belongs to someone underage?

According to the reports, accounts believed to belong to children under 13 can be deactivated or removed, while accounts thought to belong to teens who claimed to be adults can be shifted into stricter teen protections; some reports also say affected users can appeal or complete age verification N-tv,newsORF.at,Hill.

Why is Meta rolling this out now?

The expansion follows growing scrutiny of how social platforms protect minors, including pressure from the European Union and from U.S. lawmakers and courts, as governments push companies to strengthen age checks and child-safety measures online ANSA.it,Reuters,Hill,Business Standard.